original post 2:Can you believe Penguin is Chinese favorite pet?

Can you believe Penguin is Chinese favorite pet?

It’s not dog, not cat, and not snow sculpture. China’s most popular “pet” is penguin. How strange it is! But, yes that’s true. By 2011, there are more than 900 million people have their penguin number. What I’m talking about is QQ，their logo is a cute penguin. QQ is China’s most popular communication social tool. Like msn, but there are more other functions. It’s like msn plus twitter plus face book, and they also provide email service, QQ game center, QQ show to dress up yourself in QQ image, and QQ pet, you can adopt a penguin, a bear or a pig virtually. It’s like a mini three dimensional world.

                                                                                                        QQ chat

QQ is most successful social tools product, at the very beginning, they only provided communication service like MSN, at that time QQ didn’t have today’s absolute leader position. It had competitors, but QQ stood out because of its amazing fast access speed. Easy and stable accessed could attract lots of users. After QQ had a large number of stable users, they start to provide email, QQ game, QQ music, QQ show, QQ pet to keep old users and attract new customers. Some of its services are free, but some of them like QQ show or QQ pet require electronic money, but that electronic money equals real money, you have to buy electronic money and then you can enjoy the game. I think QQ made lots of profits by these services. These games and services were really popular during that time.

                                                                                            QQ show: choose your favorate dress style

                                                                                                QQ zone like blog

                                                                                                           QQ game

When blog wasn’t that popular in China, QQ company already have QQ zone, very much like blog, people can decorate their QQ zone by electronic money and it cost you. People posted their thoughts and feelings about their lives. And cute designs attracted lots of people. And now twitter is more popular, QQ Company presents QQ weibo, just like American twitter. And QQ’s advantages are all of their products and services are all in one account, maybe you don’t need one of their offer, but you must need something, when you log on your QQ, that’s a big market opportunity, because all the logo of QQ products are showed on the same menu, it’s little so it’s not annoy, and it’s obvious to find, how smart. I think the vast majority of QQ users log on QQ everyday. It’s inertial big market.

QQ also provide all kinds of membership services. QQ show membership, QQ pet membership, QQ music membership and QQ zone membership. If you own the membership in particular item, you will spend fixed number money each month but you can enjoy everything on that item, no more costs. So I think QQ is a good sample in both social services area and marketing area.