Connect with Your Employees Inside the Company through Groundswell

The first 10 chapters explained how to get connected with the customers step by step， through listening to the groundswell, talking with the groundswell, energizing the groundswell, and embracing the groundswell. these are all about attract customers outside of the company; chapter 11 and 12 are talking about something happened inside the company, company’s transform through groundswell and communication through groundswell inside the company.

I have more feelings about get connection with employees inside of the company. “They are a natural constituency for social connections.” (p234) Employees are actually a part of the company strategy to win the market; employees are the ones to give you inspiration to make company goals, they are the ones to work for your goals, they are the ones to directly get connection with the customers, and they are the ones to show your enterprise’s spirit and figure. So employees and employers’ relationship like water and fish, they live with each others.

We can see the importance of employees, so in the groundswell environment, companies need to pay more attention on the internal communication, through the groundswell to give employees the platform to get connection with each other; express skills, feelings and even stress internal the companies. These will make the companies more comfortable for them to work; they will feel respect and will get the sense of belonging.

So it’s a good idea to pay attention on groundswell work in the internal of the company. But what the groundswell can work for this? Like internal net, chatting room can allow better participation and an overall better atmosphere in the workplace. Groundswell can also be used as tool in which it can effectively bring an employer closer to employees. And most important, because of the platform is used to share the ideas; it could cause some creative ideas. They employees communicate each others and come out with brilliant ideas, before it showed up to the decision making desk, all the employees who are participating in the discussion will contribute their ideas about feasibility, practicality. And it would save the “new idea costs”.

We can’t ignore the power of internal participation.  When employees of a company can share ideas with top management, they feel more attached in helping a business succeed; this gives those who are in low rankings of the company the feeling that they are worth more to the company then in the past, they are important that cased motivation.

I have been thinking what build great success. It must require good inside various elements of “chemical reaction”, and the strong outside attract strategy and campaign.