The Monitoring Report #2: Target

In my first monitoring report, I talked about my client " Target" successfully use official website, face book, twitter, and Youtobe to get connection with customers. I provided their different active data of each social media tool; through tracking website, social mention, google insight, icerocket to see people's attitude and brand's market popularity about Target. And also conclude the ways and tones when Target communicate with customers.

This time I will observe each social media tool of Target particularly and detailed to see their social media development level and current situation. And summarize the goals of Target, and some of my suggestion for Target.

Target official website

I use compete.com tracking website to see target,com 's popularity, and rank. It also provide the monthly and yearly visit contrast. It helps to analyze their popularity goes up or down, and based on this data to opportune their content and strategies on website. Through the line chart we can see different peak visit in a period of time. In November and December the number of visitors increased for almost 20 million. That also shows that the approximate level of selling performance.

Twitter

As I showed in last post, Target has the pleasant tone to communicate with the customers. No matter the customers complains, feedback, and advices, this kind interactive communication could increase customers' brand identity and conflict understanding.

Through the icerocket.com, we can see the Target twitter rate is 3.4posts/hour. If it doesn't mean anything we can compare with the Walmart twitter rate is 40 posts/mins. It means as the biggest competitor, Walmart could cause more discussion, discussion could attention and market popularity. Target need more fun posts to increase discussion.

Blog

Sometimes discussion on blog are deeper than discussion on twitter, because people are taking more time on this topic.

Through icerocket, on March28, Target post rate is 57.63 per day, connect with the line chart we can see post peak, to see the Target news on the Peak day, we can analyze which action and news could cause discussion. On March 14, Target has daily deals, and a talk show. So maybe that’s the reason to have the peak posts.

Regional interest

This chart shows brand popularity in different region, it is also could be regarded as the potential market. Target has stores in U.S., Canada, and Australia. Depend on this number and the economic data of these countries, Target may consider to decide which is the next market location.

 

Target goals

Those datas are like branches of a tree, all these branches and leaves' exciting come from their origin---tree root. What is tree root? What are the Target's aims to manage social media market? I will solve this question now.

Get connection with customers

I think the nature of social media is fast, convenient and cheap. So social media world is irresistible market for brands to get connection with the customers, attract them, affect them and guide them. I think it's a kind of soft relationship, use twitter facebook to communicate with customers advice, complain, and ideas exchange of products, to affect customers day by day.

Know the market plus save money

Customers' opinions are most important for the company. All the big companies need spend human and material resource to know what the customers think. Social media is the platform to do this job, only more saving and quick. Here is examples of customers leave feedback on tweitter, and Target answere .

Improve company itself

Improvements could happen in many ways. Improve by the customers' feedback, through compare with competitors to adjust social media strategies.

To monitoring the competitors

Monitoring have two direction, you can see people's feedback about yourself, you can also monitoring competitors. To see the different advantages and disadvantages could find the breach to win more in the market.

This chart shows that Target also is the Walmart list competitor.

Advices

make the twitter and facebook attractive, to post some connection knowledge and interesting personality test, to attract customers. For example, when new facial product comes out, post some product based background knowledge like how to fade dark circles..

Based on the popularity rate, to find out which kind of topic, customers like most.

Base on the interests over time, to see the biggest opportunities during the year is November and December. To set more discount activities to sell more in this season, during the off-season to see the potential consumption, to set theme month, to attract different target customers. Through twitter and facebook to collect ideas could cause sensation. 

Compare data with competitors, to find the breach to win the market. Find the lowest data they have compare and consider your market strategies to make a plan to win.

Conclusion

In this monitoring progress, I learned more deeply of how to use social media to do more things for business and for personal. In this report I present the data and analysis I found about my client, their current social media situation, social media strategies, each social media tool’s popularity, and people’s attitude about Target, and the trends. And based on those data I see their goals and try to think deeply to help the client to do better in social media world.